‘Everyone has their own color.’
At Sihyunhada, we introduce colored backgrounds
as an element to capture individuality even
in the most basic form of an ID photo.
‘From individual to culture, from culture to history’
Sihyunhada's cassette tape package will become a process
of accumulating your own records,
and it will ultimately be completed as a personal history.
‘Not a mistake, but a difference as individuality.
At Sihyunhada, the journey of creating a photograph is a collaborative process
between the photographer and the customer, from the photo consultation to the editing.
Based on an understanding of human anatomy, we engage in natural retouching
and discussions about each person’s standards of beauty, providing a unique experience
that encourages self-reflection.
‘An experience that uniquely records who I am today.’
Sihyunhada is the first photography studio to offer systematic services from one-on-one reservation
and consultation to editing, creating adjective cards, package production, and delivery,
meticulously managing the entire customer experience before and after the photo session.
‘Everyone has their own color.’
At Sihyunhada, we introduce colored backgrounds as an element to capture individuality even in the most basic form of an ID photo.
‘From the individual to culture, from culture to history’
in an era flooded with digital photos, we deeply value the significance of printed photographs. We cherish and convey the importance of preserving images that capture our current selves. We continually improve the prints and the packaging that holds these results.
‘Not a mistake, but a difference as individuality.’
At Sihyunhada, the journey of creating a photograph is a collaborative process between the photographer and the customer, from the photo consultation to the editing. Based on an understanding of human anatomy, we engage in natural retouching and discussions about each person’s standards of beauty, providing a unique experience that encourages self-reflection.
‘An experience that uniquely records who I am today.’
Sihyunhada is the first photography studio to offer systematic services from one-on-one reservation and consultation to editing, creating adjective cards, package production, and delivery, meticulously managing the entire customer experience before and after the photo session.
Through our 1000 People Project, which uses ID photos as a medium, we have transformed the flow and perception of photography studios.
With the slogan “Everyone has their own color,” we are creating a new culture that unfolds personal uniqueness and stories,
moving away from the conventional beauty standards that other studios have maintained. As portraits of our times come together,
Sihyunhada elevates its value as an icon of our country’s popular culture and a space that documents our history.
Founder
김시현 Kim Sihyun
Through our 1000 People Project,
which uses ID photos as a medium,
we have transformed the flow
and perception of photography studios.
With the slogan “Everyone has their own color,”
we are creating a new culture that unfolds personal uniqueness and stories, moving away
from the conventional beauty standards
that other studios have maintained.
As portraits of our times come together, Sihyunhada elevates its value as an icon of our country’s popular culture and a space that documents our history.
Founder
김시현 Kim Sihyun
Since 2016
Total Visitors
400K+
Monthly Average Booking Rate
99.8%
Monthly Search Volume for Sihyunhada
35,000건+
Average Rating
4.97점
* *Based on 11,046 reviews on Company ‘N’
Since 2016
Total Visitors
400K+
Monthly Search Volume for Sihyunhada
35,000건+
Monthly Average Booking Rate
99.8%
Average Rating
4.97점
* Based on 11,046 reviews on Company ‘N’
Sihyunhada Project Exhibition History
“Sihyunhada” is a brand that originated from the project “1000 Portraits: Sihyunhada,” the representative work of artist Kim Sihyun. This project began on September 6, 2016, and involved documenting the faces of 1,000 individuals, the smallest sample group of Korean society, through photographs, capturing the shared appearance of the public in a specific era.
Through the most familiar form of photography to the public—passport photos—the artist explored the intrinsic value of photography, not as a mere tool for identification, but as a medium that proves the individuality and life stories of each person. By breaking away from the typical, uniform retouching of passport photos, this project aimed to capture the unique stories of each individual, thereby shedding new light on the artistic potential of photography.
“Sihyunhada” has thus elevated public photography to the realm of art through the unique perspective of artist Kim Sihyun, delicately capturing the lives and emotions of contemporary Koreans, and in doing so, has established itself as a work that evokes social empathy.
| 2016 | ‘1000 People Exhibition’ project initiated |
| 2017 | Sihyunhada 100 People Exhibition, Space 291 Gallery |
| 2018 | Benetton Artist Exhibition ‘Green Play by Benetton’ |
| Sihyunhada 1000 People Exhibition ‘0001-1000,’ Canon Gallery | |
| ‘Dior Photography Award for Young Talents’ Group Exhibition, Arles, France | |
| Seoullo Media Canvas External Cooperation Exhibition ‘Beyond 2018’ | |
| 2019 | Kim Sihyun Solo Exhibition ‘Everyone Has Their Own Color,’ AK Gallery |
| ‘Photographers 2019’ Solo Exhibition, ArtArch Gallery | |
| 2020 | ‘NGV Triennial 2020’, invited to exhibit at the National Gallery of Victoria (NGV), Australia |
| 2021 | Dior Photography Award for Young Talents Retrospective Exhibition, Guangzhou, China |
SIHYUNHADA Project
We believe that photography can change culture. That’s why we strive to make the world a slightly better place through our photographs.
Photography plays a crucial role in documenting significant moments and leaving a legacy of history.
Sihyunhada is deeply aware of the importance of this record-keeping and is committed to the mission of preserving history.
We continue to expand the value and meaning of these records through talent donations and various campaigns.
FACE POSITIVE Campaign
Talent Donation to Balladang Adoption Center
Talent Donation to Big Issue Korea
Talent Donation to the Beautiful Foundation's '18-Year-Old Adult' Campaign
Talent Donation to Blue Mother School
Talent Donation for the Korea Funeral Culture Foundation's 'Visiting Longevity Photo Shoot'
한국장례문화진흥원 ‘찾아가는 장수사진 촬영’Talent Donation for the Korea Funeral Culture Foundation's 'Visiting Longevity Photo Shoot'
Talent Donation for Janghowon Kindergarten Graduation Album
“Sihyunhada” is a brand that originated from the project “1000 Portraits: Sihyunhada,” the representative work of artist Kim Sihyun. This project began on September 6, 2016, and involved documenting the faces of 1,000 individuals, the smallest sample group of Korean society, through photographs, capturing the shared appearance of the public in a specific era.
Through the most familiar form of photography to the public—passport photos—the artist explored the intrinsic value of photography, not as a mere tool for identification, but as a medium that proves the individuality and life stories of each person. By breaking away from the typical, uniform retouching of passport photos, this project aimed to capture the unique stories of each individual, thereby shedding new light on the artistic potential of photography.
“Sihyunhada” has thus elevated public photography to the realm of art through the unique perspective of artist Kim Sihyun, delicately capturing the lives and emotions of contemporary Koreans, and in doing so, has established itself as a work that evokes social empathy.
| 2016 | ‘1000 People Exhibition’ project initiated |
| 2017 | Sihyunhada 100 People Exhibition, Space 291 Gallery |
| 2018 | Benetton Artist Exhibition ‘Green Play by Benetton’ |
| Sihyunhada 1000 People Exhibition ‘0001-1000,’ Canon Gallery | |
| ‘Dior Photography Award for Young Talents’ Group Exhibition, Arles, France | |
| Seoullo Media Canvas External Cooperation Exhibition ‘Beyond 2018’ | |
| 2019 | Kim Sihyun Solo Exhibition ‘Everyone Has Their Own Color,’ AK Gallery |
| ‘Photographers 2019’ Solo Exhibition, ArtArch Gallery | |
| 2020 | ‘NGV Triennial 2020’, invited to exhibit at the National Gallery of Victoria (NGV), Australia |
| 2021 | Dior Photography Award for Young Talents Retrospective Exhibition, Guangzhou, China |
We believe that photography can change culture.
That’s why we strive to make the world a slightly better place through our photographs.
Photography plays a crucial role in documenting significant moments and leaving a legacy of history.
Sihyunhada is deeply aware of the importance of this record-keeping and is committed to the mission of preserving history.
We continue to expand the value and meaning of these records through talent donations and various campaigns.
FACE POSITIVE Campaign
Talent Donation to Balladang Adoption Center
Talent Donation to Big Issue Korea
Talent Donation to the Beautiful Foundation's '18-Year-Old Adult' Campaign
Talent Donation to Blue Mother School
Talent Donation for the Korea Funeral Culture Foundation's 'Visiting Longevity Photo Shoot'
한국장례문화진흥원 ‘찾아가는 장수사진 촬영’Talent Donation for the Korea Funeral Culture Foundation's 'Visiting Longevity Photo Shoot'
Talent Donation for Janghowon Kindergarten Graduation Album
SIHYUNHADA Archive
In an era where photographs are often perceived as mere image files rather than carefully crafted works of art,
Sihyunhada Archive aspires to ensure that the photographs taken by Photographers and experiences from “Photographers” become unforgettable memories tucked away in everyone's personal drawers.
Through the metaphor of a drawer, we describe the stages of a Photographer’s development. Numerous “ID photos” that attest to the growth of a Photographer fill one compartment of the drawer,
and as it fills, the next higher compartment opens, and the stories shared between the Photographers and Photographers remain encapsulated in a single photo,
becoming a part of them. We hope that this drawer can always be opened by anyone to reminisce and treasure their memories.
In an era where photographs are often perceived as mere image files rather than carefully crafted works of art, Sihyunhada Archive aspires to ensure that the photographs taken by Photographers and experiences from
“ Photographers” become unforgettable memories tucked away in everyone's personal drawers.
Through the metaphor of a drawer, we describe the stages of a Photographer’s development. Numerous “ID photos” that attest to the growth of a Photographer fill one compartment of the drawer, and as it fills, the next higher compartment opens, and the stories shared between the Photographers and Photographers remain encapsulated in a single photo, becoming a part of them. We hope that this drawer can always be opened by anyone to reminisce and treasure their memories.
May each memory become a cherished moment in someone's life forever.
Memories accumulated in each Grade open up the next one.
As those stories accumulate, they open the next Grade,
There is a drawer to hold those records.
Capture the moment.
SIHYUNHADA Package
We believe that the role of a photography studio is to print and provide digital images.
Rather than storing them on a phone drive, we consider the value of a completed album made up of printed photos.
We deliver these precious prints in a new type of packaging, moving away from the traditional paper envelopes offered by other photo studios.
In a space where we converse through colors, we ensure these colors are captured accurately
by conducting quarterly calibrations with a professional company (Data Color),
using the best color-representing P-904, and employing Durix Satin 270g and Durix Glacier 300g papers.
Each location offers branded packaging that enhances our distinctive identity.
We believe that the role of a photography studio is to print and provide digital images. Rather than storing them on a phone drive, we consider the value of a completed album made up of printed photos. We deliver these precious prints in a new type of packaging, moving away from the traditional paper envelopes offered by other photo studios.
In a space where we converse through colors, we ensure these colors are captured accurately by conducting quarterly calibrations with a professional company (Data Color), using the best color-representing P-904, and employing Durix Satin 270g and Durix Glacier 300g papers. Each location offers branded packaging that enhances our distinctive identity.
SIHYUNHADA Photo Studio
We have always hoped to create a welcoming space where Photographerand clients can comfortably converse
and make records, rather than it being a daunting and unfamiliar place.
Starting with our cozy, homely main branch in Gangnam, extending to our unique locations
in Hongdae, Seongsu, and Bukchon, each branch offers a warm and colorful narrative.
Experience the diverse and inviting stories each location has to tell.
We have always hoped to create a welcoming space where Photographers and clients can comfortably converse and make records, rather than it being a daunting and unfamiliar place.
Starting with our cozy, homely main branch in Gangnam, extending to our unique locations in Hongdae, Seongsu, and Bukchon, each branch offers a warm and colorful narrative. Experience the diverse and inviting stories each location has to tell.
